Uniforms are considered the face of the brand with its own unique characteristics. However, many businesses encounter the situation where the uniform color is not consistent with the brand. This makes it difficult for customers to recognize the brand. So let's find out with Sota about How to choose the right uniform color for your business through the following article!
Index
How to choose the right uniform color
By industry
Choosing the right uniform color based on industry factors is always a concern for businesses.
Each industry has its own characteristics in terms of recognition as well as the nature of the work. Therefore, the choice of color must meet this factor to ensure compliance with specific standards and regulations.
For office fields such as banking, finance, real estate, etc., businesses can choose neutral colors such as black, dark blue, gray, green, etc. These colors show the professionalism and prestige of the business in the eyes of customers.
In service sectors such as restaurants and hotels, colors such as black, red, brown, beige or gray are often preferred because they not only highlight the brand color but also create a strong impression on customers.
In the medical industry, the prescribed color is usually white, which both enhances purity and demonstrates the solemnity of the profession.
Or like workwear, tend to be in colors like red, black, dark blue or gray. These colors limit the visibility of stains and bring a sense of safety when working.
Obviously, choosing the right color for each industry's characteristics not only makes the uniform look good but also improves its applicability and efficiency in the actual working environment.
Based on brand characteristics
The choice of uniform color needs to be carefully considered based on brand characteristics, because color is not only an aesthetic factor but also a means of conveying the identity and core values of the business.
A suitable uniform color will create uniformity, easy recognition and help customers immediately associate with the brand when they see it.
Therefore, the connection between uniform color and brand not only contributes to building a consistent image but also creates a distinct impression in the minds of customers.
Based on the working environment
The choice of uniform color should be carefully considered based on the characteristics of the working environment. Because color not only has aesthetic elements but also contributes to creating professionalism and conformity with the organizational culture.
In office environments such as banks or administrative offices, neutral colors such as navy blue, gray or white are often preferred because they represent seriousness, reliability and neatness.
Conversely, in creative industries such as design, media or fashion, bright, dynamic colors such as orange, red or green can be used to convey a youthful, innovative and creative spirit.
The color of the uniform not only reflects the nature of the work but also creates internal consistency and makes a positive impression on customers. Therefore, choosing the right color for the working environment is the way for businesses to build their brand image in a subtle and effective way.
Color matching according to principles
Choosing colors for uniforms must follow color coordination principles to ensure harmony and aesthetics.
An effective uniform design not only shows its own identity but also brings a pleasant feeling to the viewer. Therefore, the combination of many colors needs to be carefully considered, avoiding using too many bright colors at the same time, causing a feeling of confusion and imbalance.
Instead, choose a main color, then combine it with secondary colors according to the principle of slight contrast or similarity to create subtle accents. The harmony in color coordination not only enhances the aesthetic value of the uniform but also contributes to building a professional and friendly image for the group.
See also:
Choosing colors for uniforms is not only an aesthetic factor but also contributes to conveying the message, image and personality of the group. A harmonious color combination will help the uniform become impressive while still maintaining professionalism and comfort for the viewer.
If you are looking for a uniform design solution with well-advised and suitable colors, contact Sota immediately for support and experience professional design services today!
- Fanpage: Sota Uniform
- Hotline: 0933 122 077
